Ford Focus Challenge

Ford and Daily and Associates approached four schools to develop Ford Focus Commercials in a competition this past semester. If you all don't know, I am adjunct faculty at CSUN and one of the Directors of our student operated Viscom Center - a creative agency that CSUN Art and Design students work for as part class/part internship/part experimental projects outside of their regular work load.

I wanted to share with all of you a series of our final commercials that I helped "oversee". I use the term loosely because I was involved in the concept phase and after that we let the students take charge and go with it. I threw in a bit of creative direction when needed, but there was very little I had to do except say "yes" or "no". And even when I said "no" they sometimes didn't listen.

I am very proud to be involved in this project and am very happy of what we (they) did. And whether we win or lose, it doesn't really matter. I think our commercials are excellent.

So congrats to all who participated as the group of "kids" who worked on these were a pleasure to be around and I wish them the best of luck.

Here is a link to the Ford Focus YouTube Channel:
http://www.youtube.com/user/FordFilmChallenge

Here are our submissions:

personal annual report

Here is a link to his 2006 report.

If you like information graphics, I thought I could share with you this site from a designer who creates his own personal annual report. Very interesting read as well as effective dynamic design. Informs and entertains.